This label is a love letter to house music. To the thumping bass, the dusty records, the
endless nights, the loops that hit just right. To the culture that raised us and the producers pushing it forward.

How Not To Run A Label exists because too many great tracks go unheard and too many promising producers are overlooked. Here, grooves speak louder than metrics.

Our label stands with the DJs digging past the algorithm, the house heads who carry the culture and the producers turning music into movement.

This isn’t about us.

It’s about untz – untz – untz.